Menu
Ace Plus Tax Resolution
Tax Relief Services Los Angeles
  • Home
  • Tax Problems
    • Tax Resolution
    • Owing the IRS Money
    • Filing Prior Years Returns
    • Help with Your IRS Audit
    • When Your Spouse Owes the IRS
    • PPP Loan Forgiveness Assistance
  • Tax Relief Services
    • All Services
    • Offer in Compromise
    • Installment Agreement
    • Payroll Tax Relief
    • Penalty Abatement
    • Release of Wage or Bank Levies
    • Lien Relief
    • Currently Not Collectible
    • Bankruptcy Dischargeability Analysis
    • Other Services
  • Reviews
  • Articles/Media
    • Articles/News/Blog
    • Media and Press
    • Videos
    • Podcast
    • IRS Updates
    • Resources
  • About
    • About
    • Send Us Your Referrals
  • Contact
  • (213) 600-7388opens phone dialer
January 3, 2019

What Is Reputation Management?

James Cha, CPA, CTRS Business Tips, Customer Service Tips, Newsletter

Reputation management is a relatively new area within marketing.  In a way, it’s similar to digital public relations; it’s the management of a company’s reputation online. There’s also a customer service component to reputation management.

Unlike public relations workers before the internet came along, today’s reputation managers must deal with what customers and other stakeholders publish publicly on social media, blogs, directories, and many other locations online.

A large part of the reputation management function is to monitor and reply to reviews. Company reviews are available on hundreds of sites. The most common places to look for reviews are Yelp, Google Business, Bing, Amazon, and shopping carts.

If a company receives a positive review, thanking the customer in a response is a nice gesture and recognizes their time spent writing the review. It also reassures others that the company is paying attention to customer feedback.

If the review is negative, swift action should be taken to respond, to apologize publicly, and to take the conversation to a private communications channel such as email or direct messaging. Customer service should get involved to resolve the issue quickly and satisfactorily. In some cases, posting a follow-up response to ask the client if the issue has been resolved is appropriate.

Companies should monitor more than just customer reviews. Sites like Glassdoor allow employees to post job satisfaction reviews for prospective workers.  Companies in industries with chronic talent shortages will want to allocate resources to monitor these sites effectively. 

Reputation management is not all about reviews; it’s also about mentions. Whenever your company name, CEO, or brand names are mentioned, a reputation manager should know about it.

There are now several apps that perform reputation management monitoring so that you’re alerted quickly to reviews or mentions. A very quick free option is to use Google Alerts to scour the web for company name mentions.  Many of these apps also help a business garner more reviews and optimize them to improve their reputation. 

Whether your business needs to worry about reputation management depends on many factors, but hopefully this overview will give you an idea of what’s possible in this space.

Business Planning Made Easy for 2019 How to Save More in 2019

Related Posts

Customer Service Tips, Management Tips, Personal Development

The Importance of Customer Communication

Business Growth, Business Tips, Money Management

The 13-Week Cash Flow Forecast

Business Growth, Business Tips

Building a Continuity Plan for Your Business

Categories

  • Accounting
  • Accounting Software
  • Articles/News
  • bookkeeping
  • Bookkeeping Tips
  • Business Development
  • Business Growth
  • Business Tips
  • Cool Tech Tools
  • Cost-Saving Tips
  • COVID-19
  • Customer Service Tips
  • Decision-Making Tips
  • Expense Reduction Tips
  • Finance Management
  • Management Tips
  • Marketing Tips
  • Money Management
  • Newsletter
  • Payroll Tips
  • Personal Development
  • Profitability Tips
  • Tax
  • Tax Relief
  • Tax Resolution
  • taxes
  • Technology
  • Time Management Tips
  • Uncategorized

Recent Posts

  • 2022 Tax Filing and Payment Relief for California Taxpayers – Get The Facts Now
  • California Middle-Class Tax Refund is not taxable on 2022 tax returns
  • CP14 or other IRS collection notices: What if I can’t pay?
  • Crypto Tax Cheats and What to do if You can’t pay tax
  • $25K to 150K California small businesses – largest state grant!

Monthly Archives

  • Ace Plus Tax Resolution – A Tax Relief Service Specialist
  • I Need Tax Help
  • Remedies
  • Reviews
  • Resources
  • About
  • Contact
  • Privacy Policy
Ace Plus Tax Resolution is a BBB Accredited Tax Negotiator in Los Angeles, CA
Ace Plus Primary Color-md

Contact Us

(213) 600-7388opens phone dialer

James@AcePlusTaxResolution.comcreate new email

Business Hours
Mon-Fri: 8:30 AM–5:30 PM
Some Sat: 9:00 AM–12:30 PM

24-hour Live Representative Is Available. Call Us At Any Time!

Book Free Consultation Yourself!
https://calendly.com/aceplustaxresolution

Address:

Main Office - (Free Parking)
3435 Overland Ave. Suite 2
Los Angeles, CA 90034

Satellite Office – 3435 Wilshire Blvd. #460, Los Angeles, CA 90010

Media Press

Ace Plus Tax Resolution is a BBB Accredited Tax Negotiator in Los Angeles, CA
© Ace Plus Tax Resolution 2022